At bquest we have just joined the BNI networking organization. It is not just a meeting forum, it brings some discipline to the process of getting people to network and collaborate for mutual gain.
One of the routine activities is to get people to make a 60 second pitch about their business. Some people call this an elevator pitch. Of the many websites which offer advice about how to do one here are two that are typical (1) and (2). The examples of pitches given are often done by entrepreneurs aiming to raise money, but the technique works just as well when selling your products or services, or when looking for a job. It forces you to think very, very carefully about what you really do and what you are offering.
Getting the pitch right is hard and takes practice. So I have been practising! Here’s an early effort for bquest:
“I have 25 years experience in developing managers and professional people to be more effective.
I work mainly with smaller businesses and business units. They often find universities too detached from practical issues to help them and consultants too expensive and too inclined to sell their standard solutions.
I use work-based development methods that are customised to each business. With my help, employees learn to solve their own problems and increase their value to the company. With my help, employees bring real results and added bottom-line value.
I like to work with companies that want to grow and build a permanent culture of learning and innovation among their key employees for sustainable success.”
I will try this out at the next BNI meeting. Only by testing it will I know it works.
What would you say about your business?